A Tiny Conference Badge
Conferencebadge.com was just acquired by Tiny. This is interesting for a bunch of reasons.
First, what is Tiny?
Tiny is a holding company worth $600 million. It has a fascinating history and the majority owner Andrew Wilkinson is amazing. But that’s a story for another day.
The key is that Tiny is modeled after Berkshire Hathaway, a holding company on the lookout for wonderful businesses, but with a tech focus.
They specifically look for businesses with:
High margins
A unique advantage (brand, community or niche)
A simple business model
Successful history of operations (3 years+)
A good team
An ethical approach
And…
A healthy profit of $500k - $50 million
This is why my eyebrows perked up when I saw coneferencebadge.com was acquired by Tiny. They’re making over $500k a year? From conference badges??
What is conferencebadge.com?
Conferencebadge.com is a super simple site that makes it easier for people to make conference badges as a pdf or printed versions.
They key is that they make it easy to import attendees from Eventbrite, Universe or Excel. But yeah, that’s it.
They charge $0.25 for each digital badge or around $2 for a printed copy. Lanyards are a $0.99 upsell.
So how much revenue do they generate? $700,000 a year.
It’s amazing what a simple tool can do. So if you haven’t started something. Start small. Solve a problem. And launch.
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