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I find hobbies an interesting place to build a business as people spend a ton on them and continue to over time. A particularly interesting one is PC building.

Now let’s look at the biggest part of a PC. The case.

I’ve been working on my own PC build and when you look for cases one thing is obvious. Everything looks pretty similar.

RGB glowing everywhere similar.

And absolutely there’s a market for these. People love them. But I wanted something different. And then I found it.

The Fractal North.

It’s elegant. Functional. Different! And it’s killing it.

Fractal Design is based out of Sweden and the North and Ridge cases launched at the end of 2022 and the Terra case in May 2023.

These cases led their revenue growth and sales were up over 50% to $73 million in 2023.

The CEO noted that they were due to the new cases and their position as the leading brand for the design-conscious gamer.

There’s our niche in a niche! The design-conscious gamer.

As a PC case shopper myself I didn’t want something gaudy and glowing. I wanted a case that fit in with my other furniture. I’m picking up a Fractal North and I’m betting there’s more money to be made selling to the design-conscious gamer.

Best of all is the depth of this space.

• The build a pc subreddit has 6.8 million members.

• Twitch has over 240 million active monthly users.

• And there’s a giant YouTube community building PC’s, like PC Centric.

So if you have an innovative case there are a bunch of people that are looking for free items to build content around and there’s a bunch of streamers you could use as influencers.

Don’t want to build PC cases? Ordering 40’ containers stocked to the ceiling of your product scare you? Stick around, we have a new idea next week!

Business Ideas of the Week

• HARO (Help a Reporter Out) productized service (a firm charges $6,500 for 10 links)

• Meal prep service focused on macros

• Probiotics for your privates are a growing niche

Business Success Stories of the Week

• Drink Brez (THC drink) growing at 34% month over month (update here, story here)

• Online form builder Tally, hits $100k MRR (bootstrapped with a team of 3)

• Great podcast with Kevin from Epic Gardening on how he’s grown his blog, YouTube channel and gardening product business to over $27 million per year.

• How a 32-year old built Mighty Jaxx, a $200 million toy empire (video)

• Building a $30 million a year business on silicon rings (video)