Twin Aussies Launch a Detergent Sheet Company
You can generate business ideas by removing an ingredient from a product.
Brodie and Roger Cook are 27-year old Australian twins and on a trip to Mount Everest they realized single use plastics were an issue. So they thought of potential products they could create that would reduce plastic use and landed on laundry detergent.
In March 2022 they launched their plant-based laundry detergent sheets under the brand Lucent Globe and six months later they followed it up with their dishwasher detergent sheets. They also removed harsh chemicals from the detergents.
Then... Crickets. In their first year they made 2,000 sales. Or around $38,000 in revenue. The reviews weren’t great at the start, but they didn’t give up and continued to work on the formulas and improve the products.
They posted organic content on TikTok and Instagram and in 2023 they generated 90,000 orders (around $1.9 million) as of early December.
And business continues to pick up. Their current run rate is 10,000 orders a week with 1,400 of them subscriptions.
That’s a $10.9 million annual run rate. Selling laundry and dishwasher sheets.
So what could you do?
You could compete directly with them. Party’s just getting started… U.S. doesn’t even have search traffic trends.
Or brainstorm taking water out of another product. There’s solid shampoo. Solid perfume. Solid bubble bath. What else could there be? If you can find a niche you can market reduced impact to the environment with lighter shipping.
Or look at the products you use this week and look at the ingredients. Are there any that could benefit from removing an ingredient? Would it reduce waste? Lower shipping costs?
Sources:
Business Ideas of the Week
Factoring review content site targeting trucking companies
D2C/ecom focused job board
Get into Costco community
Business Success Stories of the Week
Seven figures selling puppies
Grammarly grows to 30 million+ daily active users
AG1 bootstrapped to $160 million in revenue (Pomp podcast #1249)
Shaan Puri puts on a masterclass of how to tell a business story - How Ben and Jerry’s beat big ice cream (story starts at 43:25 in the below video)