$1 Million Business With 0 Employees
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In college Neville Medhora tried blogger.com templates and eventually started an online store selling rave equipment.
In one email for the rave store he list all the ways you could use glow sticks. Plumbers could use it as a light, take a pack camping and hand them out to the kids, etc. They sold out.
He learned copywriting could make a big difference. That store ended up making hundreds of thousands of dollars in revenue.
In 2013 he wrote a book on copywriting and was off to the races.
He consulted with App Sumo and the Hustle. He founded copywritingcourse.com and has since grown his community to over 1,000 business owners and sold 75,000 digital training courses.
He currently has eight revenue streams:
Community membership - hundreds of thousands each year
Digital course
SwipeFile ad revenue
Two books - $500-1,000/month
Affiliate revenue - $10-15k/year
YouTube ad revenue - $10k/year
One on one consulting
Advising companies
Neville did mention that the book was the most passive income stream, gave him authority in the space and if he was smarter he would have written one each year for the past decade.
This approach is a great way to start a business if you have an area of expertise. Get content out there, drive that to an email list, then sell a course or community and expand from there.
Neville’s top three books to read:
Neville’s Tips for Copywriting:
Mental ad rewriting where you read ads and in your head try to make them better in your everyday life
Start a swipe file of cool ads
Caveman mode where you review what you write with little interest or attention
Copywork where you copy other writing (like music beginners copy first)
Push the boundaries, things that stand out get attention
Sources:
AppSumo Interview
Kopywriting Kourse Video
Business Idea of the Week
Codie Sanchez had an interesting story this week on a pooper scooper company that hit over $1 million in revenue in year four. I think this is a perfect business to turn into a gig/software biz by following the Can Monkey framework. Build routes. Find gig workers. Assign work. Expand.
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