$1.5 Million a Year Building Home Service Websites
Note: This post contains affiliate links. As an affiliate, I receive compensation if you purchase through these links, at no extra cost to you. Complete disclosure statement here.
Get the key ideas from the top books, podcasts and experts in 15 minutes with the Blinkist app. Start your free trial today!
This has to be one of the simplest ways to create a $1 million per year biz.
Target small businesses with crappy websites and instead of getting them to pay $5-15k for a new site let them sign a 24 month contract for $195-300 per month.
Ryan Golgosky does this with his company 180Sites.com and he’s targeting $1.5 million this year. With no ads.
He had a pressure washing business but eventually moved onto building websites for others when he had health issues.
Ryan would jump into Facebook groups and try to help people as much as he could. That generated his early customers.
He then focused on partnerships with other businesses and marketing agencies that didn’t focus on websites to trade clients back and forth.
Some interesting tactics! They send brownies to customers. Offer influencers free sites. And send gifts, like a Yeti cup, with the companies own logo and something related (think waves for pressure washers) engraved into the cup.
Love this. No one cares about your brand. They love their brand!
More tactics! When they send a request they send a message and a video that’s targeted to their niche. Most sign up with a few emails and no calls. They use VidYard for that (looks cleaner than Loom apparently).
Ryan now has three full time and 3 part time contractors in the Philippeans working with him and his wife handles all the content requests. So yeah, he’s making bank!
What could you do?
Target a tighter niche. Focus on sites for pressure washers, cleaners, deck builders, etc. and have a site targeted to each. You could add in marketing and pay per click ads to build out the business (although he partners with agencies to expand the biz).
But this is a very interesting business that you could start if you have some experience and a few connections.
Sources:
Side Hustle Nation Interview (642 views so far!)
Business Ideas of the Week
One of my favorite business ideas is x but more expensive. Enter $4k bed sheets.
Online niche ambient lighting for houses could be interesting.
Business Success Stories of the Week
Great biz story how someone made $1 million from a physical product in 7 days (and they also sold a staffing company for $50 million+)
A company is selling sunlight…